Nickelodeon turns off the TV and encourages kids to play outside

Nickelodeon’s eighth annual Worldwide Day of Play packed the National Mall Sept. 24, as kids of all ages enjoyed fun and active games and learned about how to live healthy lifestyles. During the day, the television network didn’t broadcast any shows to encourage kids to go outside.

The free event attracted hundreds of kids, who wanted to see their favorite celebrities. Victoria Justice, Keke Palmer, Nathan Kress and Jennette McCurdy all attended the festival, and Big Time Rush and the Fresh Beat Band performed.

Performers at Nickelodeon's Worldwide Day of Play encourage kids to go outside and get active, through fun activities like hula hooping. Many Nickelodeon stars, such as Victoria Justice, showed up on the National Mall to support the event. Photo by Julia Berard.

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Comments

Finn Todd says:

It’s just a publicity stunt. This just gets the kids more excited for the future shows. If it didn’t result in increased profit, Viacom wouldn’t be doing it.

Jeremy Steinberg says:

Do kids really need a TV channel to encourage them and celebrities to show up before they will go outside and play? That’s just depressing.

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